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ANTHEA MCKNIGHT – 15/04/2020

THE BODY COACH – THE TRAILBLAZER!

A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'

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THE BODY COACH – THE TRAILBLAZER!

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AND NOW THE WORLD HAS COME TO A STANDSTILL. NO WORK, NO PLAY, NO TRAFFIC, NO NOISE, NO ECONOMY...WE MUST REMAIN INSIDE, CONFINED AND LIMITED.

What happens now? How do we live? How do we stay inspired, how do we stay calm, how do we work, how do we educate, how do we stay sane and how to we create a temporary new norm?

Despite this ‘unprecedented’ existence, it’s the online world that is keeping us very united and (personally) very inspired. Many people are working fast, thinking on their feet, trying to pull us all into some new regime, some new form of ‘norm’ just to make sure that we stay on track, that we don’t lose our way. A face-time work call here, a social pub quiz there, a virtual museum tour, a live cookery class, snapshots of un-inhabited cities and a huge united clap to all of our unsung heroes. A day filled, a week wrapped up, a new norm is born…

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Despite being deeply grateful to all of the real frontline hero’s – we know them all, we will shake their hands when we have enough hand sanitiser to go around – I am grateful to social influencers too. The digital celebrities. Am I being shallow? I’d like to say more ‘mind opened’…

I refer to the ones who don’t save our lives and without whom we could easily exist. The one’s who try, really try, to put a smile back on our faces. The ones that recognise the human need to feel distracted when something bad is happening. I’ll single one out for now – one you will know - Mr Joe Wicks aka The Body Coach.

Joe has seized the opportunity to keep children fit. He’s actively taken the digital stage at 9am every morning (for 30 painful minutes!) to ensure that all families start the day together and feel energised for the day ahead. Just a fitness dude from Richmond, Surrey - and he’s gone global. Shout outs to Brazil, New York, Australia, Mauritius – all walks of life and all the while he is simply providing a light-hearted distraction, same time, same place and (more cleverly) creating a new norm.

This, whilst simple, is genius. He’s instantly recognised a problem; he’s adapted quickly and he’s actively fulfilling every parents’ need to start filling up the day ahead! Yes, his numbers will drop. Yes, people will start to get bored / disinterested / lazy (who hasn’t joined a gym and hardly ever attended it since?!) but that’s not the point. He has made us all realise the power of our digital platforms and the need that we all have to feel ‘part’ of something. 

In these testing times the real hero’s that shine through are those who can adapt, who are keen to solve problems (and not create them) and care enough to know that we are all in this together.

I for one (and my hips) will be thankful to Joe when I am back at the gym and pacing uphill to work every day.

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© Liquid Agency. Registration Number 04078962

© Liquid Agency. Registration Number 04078962