TESSUTI STAND OUT - SPRING CAMPAIGN
A PHOTOSHOOT TO 'LIGHT UP OUR CHRISTMAS'
Not only because it’s a great campaign to work on, but you never know how the weather is going to treat you which adds to the challenge! Last year we had snow, this year just a few high winds and raindrops.
This year saw the launch of Stand Out. Tessuti’s new campaign for 2019. It is all about looking at how where we live inspires our fashion and style, and how trend setters and style leaders are using their own creativity of fashion to Stand Out in the place they call home.
Along with two London influencers the liquid production team embarked on a trip around London to gain strong, edgy and relevant backdrops that would form the campaign. Once all locations were booked, permits stamped and risk assessments approved we were all set.
First stop saw us at Kings Cross and their pedestrian walk way, lined with beautiful colour changing walls and a curved architectural structure, this was an outstanding place to start the shoot. Although the overall temperature felt like minus 3 the content we captured, including time-lapse footage through the tunnel was incredibly strong.
From there, after a few tubes stops and Uber rides later we arrived at The Curtain. A five-star hotel in the heart of Shoreditch. With unreal views of the city from their rooftop we once again gained some amazing footage both through photo and videography.
As with all shoots through Liquid, the team works extremely hard to ensure we are maximising our content, but this doesn’t mean we don’t like to have fun. After a meal good enough for royalty at Meat Mission (which we highly recommend even for veggies!) we went for a few games of table football before heading off to bed for our 6am call time.
Once up and ready we made our way to the Millennium Bridge. With our backs to the Tate Modern we had an extraordinary view of St Paul’s, something we made the most of through both stills, video and time-lapse. We had a few spells of rain and at points thought we were getting blown into the Thames, but we battled on and the results did not disappoint.
Next stop saw us at the National Theatre. Somewhere renowned for its brutalist architecture and a perfect backdrop for the Stand Out campaign. After several outfit changes, a coffee and lunch break we were ready for the last stop, Box Park in Shoreditch. Its decorative wall art and hipster vibe added a great touch for the finale of the shoot.
Once we were packed up, fed and watered, we headed off to Euston to get the last train home to Liverpool. A journey that involved image selects, a cheeky beer and a lot of sleep!