Creative Artwork for Asics European Campaign

THE CHALLENGE

To work closely with ASICS UK marketing team to create bespoke product visuals that capture key Performance and Lifestyle lines and convey the brand. They wanted imagery to complement and enhance their listings with the likes of Schuh, JD Sports and Sports Direct – people who know their footwear and know what their customers want.

THE SOLUTION

What we always do – went as far as we needed to and then further. We searched out the finest locations and created the best set designs, we mixed studio and location photography and videography and we created imagery tailored to highlight the unique aspects of every product and the individual season at which it was targeted.

THE RESULTS

The strong relationship between Liquid Agency and the ASICS marketing team continues, thanks to the positive response to the assets created. We hit the heights the client was looking for by gaining listings in key outlets like JD Sports and Schuh and met internal targets for shared content. One look at the images created makes it clear why this happened – these are trainers you want to wear when speed matters just as much as style, and when style means moving quickly.